Lumē
branding, art direction, copywriting, conceptual strategies
Say “Hell No” to body odor and “Hello” to Lumē (loo-mee)
See what happened was... This OB/GYN noticed her patients were taking drastic measures to control their vaginal odor, but the problem was never internal, so she came up with a new solution:
A deodorant that’s safe and effective for your whole body. No aluminum, no baking soda, no artificial fragrances, and no bad vibes. Regular deodorants mask your bacteria-caused odors, but not this deo. Lumē addresses the natural reactions that happen between sweat and bacteria, by stopping it in it’s tracks, so you can tell B.O. to take a hike.
See what happened was... This OB/GYN noticed her patients were taking drastic measures to control their vaginal odor, but the problem was never internal, so she came up with a new solution:
A deodorant that’s safe and effective for your whole body. No aluminum, no baking soda, no artificial fragrances, and no bad vibes. Regular deodorants mask your bacteria-caused odors, but not this deo. Lumē addresses the natural reactions that happen between sweat and bacteria, by stopping it in it’s tracks, so you can tell B.O. to take a hike.
Acknowledgements:
Team Members: Cyndi Murray, Grace Hayes, Samantha Chapman, Hannah Tanner
My Contributions: Art Direction, Brand Identity, Ad Campaign Strategy, Packaging/Unboxing System, Digital Experience, Copywriting
Photography courtesy of Unsplash and Pexels.
Team Members: Cyndi Murray, Grace Hayes, Samantha Chapman, Hannah Tanner
My Contributions: Art Direction, Brand Identity, Ad Campaign Strategy, Packaging/Unboxing System, Digital Experience, Copywriting
Photography courtesy of Unsplash and Pexels.
The challenge was to make Lumē stand out against a trendy, over-saturated market of all-natural hygiene products. There was an opportunity for the brand to become trendsetters within the market with a bolder, unapologetic voice that commands attention from a wider, more inclusive audience.
Because who wants to apologize for sweating?
Because who wants to apologize for sweating?
